Designed for ultimate performance, richest color depth, and peerless durability.

Aura is Benjamin Moore’s crown jewel. Utilizing proprietary Color Lock® Technology, color pigments are locked directly into the paint film, delivering breath-taking richness, vibrant depth, and maximum color integrity over time.

• Key Benefits:

  • Unrivaled Color Depth & Richness: Colors stay true and vibrant, resisting fading or color rub-off even in deep, saturated hues.

  • Exceptional Coverage: Exceptional hiding power that frequently reduces the total number of coats needed.

  • Scuff-Resistant & Scrubbable: Stands up exceptionally well to high-traffic areas, repeated cleaning, and heavy wear.

  • Advanced Flow & Leveling: Smoothly flows out to minimize brush and roller marks for a professional-grade finish.

  • Specialty Options: Also available in Aura Bath & Spa (a moisture-resistant matte finish ideal for bathrooms) and Aura Exterior.

• Best Suited For: High-end residential projects, deep accent walls, high-moisture spaces, and customers looking for absolute top-tier quality and longevity.

The legendary favorite of painters and homeowners alike for proven, reliable performance.

Regal Select has been a trusted staple for decades, blending timeless reliability with modern waterborne technology. It combines excellent hide with a smooth, highly washable surface that makes maintenance effortless.

• Key Benefits:

  • Self-Priming Formula: Acts as its own primer on most standard interior substrates, saving you time and extra steps.

  • Outstanding Washability: Formulated with proprietary stain-release technology so everyday marks and stains wipe clean easily.

  • Zero VOC & Low Odor: Environmentally friendly waterborne formula that is safe for family spaces without harsh chemical smells.

  • Smooth Application: Features premium flow and leveling properties for seamless touch-ups and clean cut-in lines.

• Best Suited For: Living rooms, hallways, bedrooms, and busy family spaces where durability and easy cleaning are top priorities.

Reliable, user-friendly performance designed with DIYers and straightforward updates in mind.

ben is Benjamin Moore's fresh, approachable paint tier. It makes starting a painting project simple and stress-free without sacrificing the high ingredient standards you expect from the brand.

• Key Benefits:

  • Easy to Apply: Features wonderful application properties that make cutting-in and rolling smooth for first-time painters.

  • Great Hide & Touch-Up: Provides great coverage and forgiving touch-up capabilities for quick room refreshes.

  • Zero VOC & Low Odor: Safe, low-emission formula that lets you paint and use your room the same day.

  • Budget-Friendly Excellence: Delivers genuine Benjamin Moore quality at a more accessible entry-level price point.

• Best Suited For: Guest bedrooms, ceilings, low-traffic walls, rental properties, and weekend DIY room makeovers.

Engineered to conquer harsh climates, extreme moisture, and unpredictable outdoor painting seasons.

Element Guard is Benjamin Moore's premier exterior finish built specifically to tackle challenging weather conditions without sacrificing beauty or durability. Powered by a 100% acrylic resin formula and Gennex® color technology, it delivers superior adhesion, flexibility, and color retention.

• Key Benefits:

  • Ultimate Moisture Protection: Exceptional resistance to blistering, peeling, and cracking in humid or rainy environments. It features early rain resistance, meaning it can withstand exposure to rain as soon as 60 minutes after application under the right conditions.

  • Wide Temperature Application Window: Unlike paints that require narrow weather conditions, Element Guard can be applied in surface temperatures down to 35°F (extending your painting season into colder months) and up to 100°F.

  • Fast Recoat & Drying: Minimizes weather-related project delays with a quick dry time and a convenient 4-hour recoat window.

  • Endless Color Selection: Available in all 3,500+ Benjamin Moore colors with long-lasting fade resistance.

• Best Suited For: Homes in coastal, high-humidity, or heavy-rain regions, and exterior projects facing narrow temperature windows or sudden weather shifts.

The ultimate choice for eco-conscious projects, sensitive spaces, and rapid return-to-service needs.

Eco Spec is Benjamin Moore’s premier zero-VOC, zero-emission interior paint line. Designed for maximum environmental friendliness, it provides a beautiful, uniform finish without the chemical odors or harsh emissions of traditional paints.

• Key Benefits:

  • Zero VOC & Zero Emissions: Formulated to meet strict green standards, producing virtually no lingering paint odor so rooms can be occupied almost immediately.

  • Certified Safe for Sensitive Spaces: Backed by Benjamin Moore’s Green Promise® and certified by programs like the Asthma & Allergy Friendly® Certification Program.

  • Spatter-Resistant & Washable: Delivers great touch-up capabilities and a smooth, washable finish that stands up to regular maintenance.

  • Rapid Return to Service: Low odor completely dissipates within an hour, making it ideal for busy commercial or residential schedules.

• Best Suited For: Healthcare facilities, schools, nurseries, children's bedrooms, and clients with chemical sensitivities or strict green-building requirements.